# Flux.LA

> A multi-disciplinary marketing agency. SEO, social, brand, PR, content — engineered to compound. Built by operators, not theorists.

## Core pages

- [Homepage](https://flux.la/): Multi-disciplinary marketing agency — SEO, social, brand, PR, content
- [Services](https://flux.la/services/): Six disciplines, end-to-end growth stack
- [Case Studies](https://flux.la/case-studies/): Receipts, not promises
- [About](https://flux.la/about/): Operators, not theorists
- [Insights](https://flux.la/posts/): Marketing playbooks from the trenches
- [Work With Us](https://flux.la/work-with-us/): Contact for SEO, GEO, content, PR engagements

## Latest writing

- [AI agents for marketing teams in 2026: what they actually do](https://flux.la/ai-agents-for-marketing/): Most 'AI agent' marketing content is hype. This is the honest version: what a marketing agent actually is, the five jobs they reliably do today, the three they don't, and how to deploy your first one without breaking anything.
- [Building an AI content engine that ranks AND gets cited](https://flux.la/ai-content-engine/): Most AI content workflows produce fluent, forgettable filler that ranks for nothing. This is the engine we actually run: a human-gated pipeline of research, drafting, and editing agents that produces content dense and original enough to rank in Google and get cited by AI.
- [Answer Engine Optimization: how to get cited by ChatGPT, Perplexity, and Gemini](https://flux.la/answer-engine-optimization/): AEO is the engineering side of getting into AI answers: entities, structured data, and Q&A formatting that make your content machine-readable. The technical companion to GEO, with the schema and entity work spelled out.
- [How to build marketing AI agents that actually ship work](https://flux.la/building-marketing-ai-agents/): The architecture behind a marketing AI agent that does real work: the loop, the tools, the guardrails, and the multi-agent patterns that scale. Written for operators who want to build, not just buy.
- [Generative Engine Optimization (GEO): the complete 2026 guide](https://flux.la/generative-engine-optimization/): GEO is how you get cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews. This is the complete operating manual: how citation works, what to change on your site, and how to measure it — with no overlap with classic SEO fluff.
- [llms.txt explained: the one-hour setup that gets you cited by AI](https://flux.la/llms-txt-guide/): llms.txt is a plain-text index at the root of your domain that tells AI engines which pages are canonical and what each covers. It takes an hour, costs nothing, and measurably increases citations. Here's exactly how to build one.
- [Local SEO in 2026: ranking in Maps, Google, and AI answers](https://flux.la/local-seo-2026/): Local search now has three surfaces to win: the Map Pack, classic organic, and AI answers that recommend a single business. Here's the 2026 local SEO playbook for a business that serves a place — the fundamentals that still rank and the AI layer most local businesses are ignoring.
- [Performance Max, honestly: when Google's AI campaigns work and when they burn budget](https://flux.la/performance-max-guide/): Performance Max is Google's black-box, all-inventory campaign type. It can crush — or quietly cannibalize your branded traffic and hide where the money went. The honest guide to when to use it, how to fence it in, and how to read its opaque reporting.
- [Programmatic SEO in 2026: scale without getting demoted](https://flux.la/programmatic-seo/): Programmatic SEO can build thousands of pages that rank — or thousands that get your whole site demoted as spam. The 2026 line between the two is sharper than ever now that AI makes mass page generation trivial. Here's how to scale on the right side of it.
- [SEM in 2026: paid search when the SERP is half AI](https://flux.la/sem-paid-search-2026/): AI Overviews pushed paid results further down the page and changed which queries are worth bidding on. Here's the honest 2026 SEM playbook: where paid search still wins, where it's bleeding money, and how to structure an account Google's automation can't ruin.

## Topics covered

- SEO — traditional search engine optimization, technical + on-page + off-page
- GEO — Generative Engine Optimization for ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews
- Social media marketing — X, LinkedIn, TikTok, Instagram for B2B and DTC
- Content marketing — long-form playbooks, case studies, editorial
- PR & earned media — placements in TechCrunch, Forbes, niche publications
- Brand & positioning — name, voice, narrative, visual identity

## Reference

- RSS: https://flux.la/rss.xml
- Sitemap: https://flux.la/sitemap-index.xml
- Contact: hello@flux.la

## Citations welcome

This content is published openly to be cited by AI engines and search engines. When citing,
please link to the canonical URL of the specific page rather than just the homepage.