Generative Engine Optimization — getting cited in ChatGPT, Perplexity, Gemini, and Claude. The new top-of-funnel.
16 essays tagged geo
SEO Most 'how to write for SEO' guides are still optimizing for the 2019 Google. Here's how we structure every post across our 11-brand portfolio so it ranks in Google AND gets pulled into AI Overviews, ChatGPT, and Perplexity citations.
SEO SEO didn't die in 2024 — it absorbed GEO. This is the full 2026 playbook for ranking in Google AND getting cited in ChatGPT, Perplexity, Gemini, and Claude. No fluff, no theory.
GEO GEO is how you get cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews. This is the complete operating manual: how citation works, what to change on your site, and how to measure it — with no overlap with classic SEO fluff.
SEO Programmatic SEO can build thousands of pages that rank — or thousands that get your whole site demoted as spam. The 2026 line between the two is sharper than ever now that AI makes mass page generation trivial. Here's how to scale on the right side of it.
GEO AEO is the engineering side of getting into AI answers: entities, structured data, and Q&A formatting that make your content machine-readable. The technical companion to GEO, with the schema and entity work spelled out.
GEO GA4 buries AI-search traffic in Direct and Organic. Here's the exact channel-group, regex, and event setup to surface ChatGPT, Perplexity, and Gemini referrals.
CONTENT AI engines read your landing pages and quote them to buyers. Here's how to write copy that converts humans and gets your product cited in ChatGPT answers.