Step-by-step guides for shipping marketing systems. Specific, dated, sourced.
11 essays tagged guide
Most 'AI agent' marketing content is hype. This is the honest version: what a marketing agent actually is, the five jobs they reliably do today, the three they don't, and how to deploy your first one without breaking anything.
AI-AGENTS Most AI content workflows produce fluent, forgettable filler that ranks for nothing. This is the engine we actually run: a human-gated pipeline of research, drafting, and editing agents that produces content dense and original enough to rank in Google and get cited by AI.
GEO AEO is the engineering side of getting into AI answers: entities, structured data, and Q&A formatting that make your content machine-readable. The technical companion to GEO, with the schema and entity work spelled out.
AI-AGENTS The architecture behind a marketing AI agent that does real work: the loop, the tools, the guardrails, and the multi-agent patterns that scale. Written for operators who want to build, not just buy.
GEO GEO is how you get cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews. This is the complete operating manual: how citation works, what to change on your site, and how to measure it — with no overlap with classic SEO fluff.
GEO llms.txt is a plain-text index at the root of your domain that tells AI engines which pages are canonical and what each covers. It takes an hour, costs nothing, and measurably increases citations. Here's exactly how to build one.
SEO Local search now has three surfaces to win: the Map Pack, classic organic, and AI answers that recommend a single business. Here's the 2026 local SEO playbook for a business that serves a place — the fundamentals that still rank and the AI layer most local businesses are ignoring.
SEM Performance Max is Google's black-box, all-inventory campaign type. It can crush — or quietly cannibalize your branded traffic and hide where the money went. The honest guide to when to use it, how to fence it in, and how to read its opaque reporting.
SEO Programmatic SEO can build thousands of pages that rank — or thousands that get your whole site demoted as spam. The 2026 line between the two is sharper than ever now that AI makes mass page generation trivial. Here's how to scale on the right side of it.