Search engine optimization in the AI-search era. Technical, content, link-building — the playbook that still works after the Helpful Content Update.
18 essays tagged seo
Most content teams are over-indexed on creation and under-indexed on distribution. In 2026 there are four distribution channels — owned, earned, paid, and AI engines — and teams that build for all four see 3–4x the content-to-pipeline conversion of teams that only build for three.
GEO AEO is the engineering side of getting into AI answers: entities, structured data, and Q&A formatting that make your content machine-readable. The technical companion to GEO, with the schema and entity work spelled out.
GEO GEO is how you get cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews. This is the complete operating manual: how citation works, what to change on your site, and how to measure it — with no overlap with classic SEO fluff.
B2B Demand generation is not lead generation. It's the practice of creating the conditions for qualified buyers to find you, believe you, and raise their hands — before they ever talk to Sales. Here's the channel mix, the content architecture, and the measurement model that survives a CFO review.
SEO Most Google searches now end without a single click. This is the playbook for converting visibility into influence — and influence into pipeline — in an era when the answer IS the result.
ANALYTICS Last-touch attribution misses 70% of the B2B buying journey. Here's the dark social problem, why AI search made it worse, and the hybrid measurement stack — self-reported attribution, brand lift, and GEO signals — that actually captures pipeline in 2026.
PLAYBOOK CRO is the highest-ROI marketing investment most teams underrun. Here's the audit framework, the five levers that actually move conversion rates, how to run experiments when your traffic is too low for classical A/B tests, and how AI personalization changes the equation in 2026.
SEO Ten SEO tactics that survived AI Overviews and still move traffic in 2026. Not the obvious ones — the ones working operators are quietly using while the rest of the industry panics.
SOCIAL 83% of B2B buyers research on Reddit before talking to a vendor — and AI engines pull from it constantly. Here's the community-first playbook to earn citations, generate pipeline, and win the conversations your buyers are already having.