Search engine optimization in the AI-search era. Technical, content, link-building — the playbook that still works after the Helpful Content Update.
18 essays tagged seo
GEO llms.txt is a plain-text index at the root of your domain that tells AI engines which pages are canonical and what each covers. It takes an hour, costs nothing, and measurably increases citations. Here's exactly how to build one.
PR · GEO Digital PR is the only link-building tactic that survived Google's spam updates intact — and in 2026 it earns AI citations on top of rankings. Here's the content formats that earn editorial links, how to pitch for links specifically, and how to measure a channel most analytics dashboards undercredit.
AI-AGENTS Most AI content workflows produce fluent, forgettable filler that ranks for nothing. This is the engine we actually run: a human-gated pipeline of research, drafting, and editing agents that produces content dense and original enough to rank in Google and get cited by AI.
SEO Local search now has three surfaces to win: the Map Pack, classic organic, and AI answers that recommend a single business. Here's the 2026 local SEO playbook for a business that serves a place — the fundamentals that still rank and the AI layer most local businesses are ignoring.
CONTENT One long-form piece should generate 10–15 distribution-ready fragments, each formatted for a different surface. This is the extraction playbook — including the GEO layer that turns each fragment into an AI citation.
SEO Most 'how to write for SEO' guides are still optimizing for the 2019 Google. Here's how we structure every post across our 11-brand portfolio so it ranks in Google AND gets pulled into AI Overviews, ChatGPT, and Perplexity citations.
SEO SEO didn't die in 2024 — it absorbed GEO. This is the full 2026 playbook for ranking in Google AND getting cited in ChatGPT, Perplexity, Gemini, and Claude. No fluff, no theory.
VIDEO 70% of B2B buyers now use video in purchase decisions, and YouTube's December 2025 algorithm overhaul changed the game. Here's the Shorts-first discovery system, the four video types that drive pipeline, and how to measure ROI without living in vanity metrics.
SEO Programmatic SEO can build thousands of pages that rank — or thousands that get your whole site demoted as spam. The 2026 line between the two is sharper than ever now that AI makes mass page generation trivial. Here's how to scale on the right side of it.