social essays.

Essays tagged social on Flux.

2 essays tagged social

B2B influencer marketing strategy in 2026: the LinkedIn-first playbook

B2B influencer marketing hit $4.1B in 2026 and is growing 47% year-over-year — faster than any other influencer subcategory. Here's how to find the right voices, run campaigns that generate qualified pipeline, and measure ROI without making attribution up.

JUL 16, 2026 · Read essay →

SOCIAL

Reddit for B2B marketing in 2026: the community playbook that earns pipeline and AI citations

83% of B2B buyers research on Reddit before talking to a vendor — and AI engines pull from it constantly. Here's the community-first playbook to earn citations, generate pipeline, and win the conversations your buyers are already having.

JUN 27, 2026